Bringing people together over a cuppa.

The challenge

A household name that needed to reconnect with customers, especially younger ones, bringing together Typhoo’s heritage with a taste of today. With a sense of Britishness for their international markets and an inclusive everyday feel for the discounters.

The customer

Customers know that teas like camomile and green tea are good for them, but need to be persuaded to try something different. To feel comfortable with the taste and be tempted to give it a go! We built on the trust and familiarity they have with the brand and ensured the design was thoroughly modern and down-to-earth.

The result

Cheery illustrations and a playful tone of voice convey a very English sense of humour, that’s instantly recognisable both at home and overseas. A bold colour palette extends the Typhoo brand family as it moves into a new category, giving real standout on shelf.