Let’s make magic with Meyer and Disney.

The challenge

A collaboration between Meyer and Disney brings together a range of delightful bakeware, that combines functionality with fun. Whether customers are baking for everyday occasions or special celebrations, we needed to show them how we could make baking easy and yummy. And let Mickey and Friends sprinkle a little magic!

The customer

From young families that watch Disney together to those who’ve grown up with Mickey and Friends, Disney is for the young and young at heart. Just like baking, it’s a pastime that evokes so many happy memories and emotions. We wanted customers to sense the magic in their sticky hands and feel the excitement as their cake starts to rise in the oven.

The result

This is a range that brings people together, like the ingredients we mix in the bowl. As you stir and sprinkle, dollop and drizzle, you’re doing more than just baking, you’re making memories. Using the idea of ‘Let’s make magic!’, we’ve created a series of heartwarming stories for a campaign film, captured little moments for social media and shaped a range of packaging for their launch.