Story telling for Denby Pottery.
The challenge
Every piece of Denby pottery can pass through as many as 20 pairs of hands. Made from locally sourced clay, it’s a sustainable product that’s rich in history, but designed for today and tomorrow. How do we communicate this story to customers so they can see the value of what they hold in their hands?
The customer
With sustainability rising to the top of the agenda, customers are mindful of the things they bring into their homes. Not only do they need to be beautiful, but versatile and durable too. People no longer want throwaway items and will invest in pieces with true purpose and soul.
The result
Our film takes customers on a journey that starts with the mug in their hands and leads to the many hands that make it in the factory. Telling the story of the lives that inspired it and the craftspeople that shaped it. A journey from the Derbyshire countryside to the heart of their home.