A greener kitchen
with Earth Pan by Prestige.

The challenge

The messages around eco or green products are confusing and it’s difficult to tell which companies are just jumping on the band wagon or greenwashing. Earth Pan by Prestige is a genuinely innovative product that benefits both customers and the wider world.

The customer

Wants to feel that they are making a difference. They’re conscious of the impact their choices have on the planet, but don’t want to compromise on quality. This range has to fit in with their busy everyday lives and offer solutions that make being eco easy.

The result

Moving away from the normal clinical and cold world of cookware to something altogether more natural. A contemporary illustrative style with empowering messages, help to create a positive story about sustainability and the part customers can play in it.